The Congress in 2017 will present Top-Speakers, which have shaped the development in the past three decades as well as their recommendations for the years to come.
In addition the Congress provides insights into winning business concepts for CEE presented by entrepreneurs and executives and complemented by latest academic research on successful firms in CEE.
The format is a mix of keynote speeches and panel sessions. In three panels – local heroes & entrepreneurs; winning in marketing & retailing and winning innovations & business models – executives and entrepreneurs representing regional industry leaders and local heroes will discuss their business models, go-to-market-strategies and sources of their success.
Finally top-trade-representatives from the Austrian Chamber of Commerce will be available for their hand-on advice regarding how and where to start best.