The GROW EAST CONGRESS is a joint project of Dr. Manfred Berger, former CEO of Draftfcb Partners and founder of NEUSICHT Think Tank, and Ass.Prof. Dr. Arnold Schuh, Director of the Competence Center for CEE at WU Vienna. This is already the 8th congress since 2007. The main goal of this congress series is to provide insights into the current developments in the emerging Europe and to highlight the challenges that international and local companies face when expanding into and competing in CEE markets. GROW EAST offers a platform for the exchange of ideas and experiences between representatives of companies operating in CEE, academics and business students with a strong interest in the emerging markets of this region.

Competence Center for CEE at WU Vienna

The Competence Center for Central and Eastern Europe is part of the Vienna University of Economics and Business (WU Vienna) and acts as a central contact point and hub for all matters related to studies and research on doing business in Central and Eastern Europe.

The Center has the following functions:

  • Promote WU as a leading research and education center in the field of CEE management and business.
  • Be the central contact and hub for internal and external publics interested in CEE topics.
  • Coordinate the CEE activities at WU and initiate new projects.
  • Run study programs/initiatives such as JOSZEF, The Master Class CEE and the CEE Student CercleWU.

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With about 24,000 students from Austria and abroad, WU Vienna is the EU’s largest educational institution for business and economics, business law, and social sciences. WU offers study programs at the Bachelor, Master and post-graduate level.

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NEUSICHT is a Think-Tank and Institute for the Strategic Positioning of Corporations & Consumer Goods, Services with a clear focus on the dimension of „trust“.

Together with the long-term MD of GALLUP-International – Roswitha Hasslinger – we have developed a new market-research tool „BEST2TRUST“ to measure the dimension of trust in a hollistic way.

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Austrian Federal Economic Chamber

provides assistance when it comes to "Founding and operating a company" , questions concerning "Taxes, fees and personnel" and "Legal Information".

For more information: This email address is being protected from spambots. You need JavaScript enabled to view it.
Wiedner Hauptstraße 63
A-1045 Wien
Phone: +43 5 90 900, Fax: +43 5 90 900 250