GROW EAST

PROGRAM AND ABSTRACT

MODERATOR: CHRISTOPH GRABMAYR
Regional Director Central Europe and the Baltics AUSSENWIRTSCHAFT AUSTRIA

CONGRESS LANGUAGE: ENGLISH

08.30 - 09.00REGISTRATION
09.00 – 09.10OPENING
  • Manfred BERGER
    Founder NEUSICHT Think Tank
09.10 - 09.20OPENING STATEMENT BY AUSTRIAN FEDERAL ECONOMIC CHAMBER
  • Patrick SAGMEISTER
    Head of Operations | Advantage Austria
09.20 - 09.40KEYNOTE 1
"REFORMS AND INTEGRATION - DRIVING FORCES OF PROGRESS IN CEE?"
  • Ivan MIKLOŠ
    President of MESA 10 | Former Finance Minister of Slovak Republic
09.40 - 10.00KEYNOTE 2
"LOGISTICS AS A CROSS-BORDER-BUSINESS"
HOW TO ESTABLISH A COMMON CULTURE & OPERATIONAL EXCELLENCE IN AUSTRIA+CEE & BEYOND?
  • Clemens FÖRST
    CEO Rail Cargo Group
10.00 - 10.30COFFEE BREAK & BUSINESS NETWORKING
10.30 - 10.50KEYNOTE 3
"GOING EAST – CONTINUED!"
  • Günter THUMSER
    President HENKEL-CEE
10.50. – 11.10KEYNOTE 4
"CEE – REGAINING MOMENTUM"
  • Wolfgang KINDL
    CEO UNIQA INTERNATIONAL
11.10 – 12.00PANEL DISCUSSION
LESSONS LEARNED FROM NEARLY 30 YEARS OF TRANSITION IN CEE – RISKS & CHANCES FOR THE NEXT DECADE"
MODERATION: Manfred BERGER | NEUSICHT Think Thank
  • Ivan MIKLOŠ | President of MESA 10 | Former Finance Minister of Slovak Republic
  • Clemens FÖRST | CEO Rail Cargo Group
  • Günter THUMSER | President HENKEL-CEE
  • Wolfgang KINDL | CEO UNIQA INTERNATIONAL
  • Arnold SCHUH | WU Vienna | Competence Center for Emerging Markets & CEE
12.00 - 13.00NETWORKING – LUNCH | SPECIAL COMPANY TABLES
  
HOW TO? – PRACTICAL TIPS FOR ENTERING AUSTRIA + CEE
WKO
13.00 – 13.30YOUR 1ST TIME IN CEE?
13.30 – 14.00YOUR 1ST TIME IN AUSTRIA?
14.00– 14.30CZECH REPUBLIC | SLOVAK REPUBLIC
14.30 – 14.50POLAND
14.50 – 15.10HUNGARY
 
GROW EAST
groweast
13.00 – 13.30KEYNOTE
CEE – SURPRISINGLY INNOVATIVE: BUSINESS IDEAS THAT MOVE MARKETS AND INDUSTRIES
  • Arnold SCHUH
    WU Vienna | Competence Center for Emerging Markets & CEE
13.30 – 15.00PANEL 1
INNOVATIONS IN PRODUCT | SERVICES | BUSINESS MODELS
MODERATION: Arnold SCHUH | WU Vienna | Competence Center for Emerging Markets & CEE
  • Alexander BENEDICT | Benedict GmbH
  • Marek KIREJCZYK | VP for Engineering | DAFTCODE | Poland
  • Alf NETEK | Kapsch AG
  • Mirka STEVKOVA | Gabriel STEVKO | JOMIDO | Slovakia
15.00/15.10 – 15.40COFFEE-BREAK
15.40 – 17.00PANEL 2
DIGITALIZATION AS THE CHANGE FACTOR IN B2C AND RETAILING
MODERATION: Manfred BERGER | NEUSICHT Think Thank
  • Martin ENGELMANN | dm Drogeriemarkt CEE
  • Jakob MALY | IPSOS | Czech Republic
  • Andreas PHILIPPITSCH | Amrop-Jenewein
  • Martina STEINBERGER-VORACEK | Henkel CEE | Austria
 
HOW TO? – PRACTICAL TIPS FOR ENTERING CEE
WKO
15.40 – 16.15BALTICS
16.15 – 17.00ROMANIA | BULGARIA
17.00 – 18.00NETWORKING-DRINKS | SPECIAL COMPANY TABLES

Congress Theme

In the last 30 years the economies of Central, Southeastern and Eastern Europe (CEE) have rapidly modernized and integrated into European and global value chains. Most of the new EU members’ economies will be outperforming the older EU economies with a solid economic growth of 3% in 2017. Foreign multinational firms and local entrepreneurs have been the main change agents in this impressive economic and political transformation process. Today, CEE countries are not only well-known for low-cost production sites, export platforms and shared service centers of foreign multinational firms, they have also become the base of fast growing international champions that want to conquer the markets of the world. Those visionary founders and executives deserve more attention in order to build the perception of CEE as a source of great talents, ideas, and innovations.

The 8th Grow East Congress gives a forum to policy makers, entrepreneurs and executives who have been shaping economies, industries and markets in the region and beyond. Our distinguished keynote speakers in the morning session "CEE Reloaded" will present their lessons from the nearly 30 years of transition in CEE, how they see the future of the region and what they believe is necessary to continue this positive development. In the panel sessions "CEE – Surprisingly innovative: Business ideas that move markets and industries" in the afternoon, CEE entrepreneurs and executives of multinational firms will present and discuss their market moving business ideas and sources of success.

The Congress offers you the chance to meet top-influencers who have been shaping economies, industries and markets in CEE and learn from them what they plan for the years to come. Together with the practical tips for entering CEE offered by the Austrian Federal Economic Chamber this Conference day provides you with a full package of doing business in CEE expertise.

Congress Format

The Congress consists of three sessions:

  • The “CEE Reloaded” sessions with high-caliber speakers in the morning that focuses on the learnings from the last 30 years and future outlook
  • The “CEE – Surprisingly innovative: Business ideas that move markets and industries” session with a keynote and two related panel discussions centering around innovations for and from CEE in the afternoon
  • The “How—to? Practical tips for entering CEE and Austria” session where WKO experts offer advice for those interested in exporting to CEE countries or starting a business in Austria.
  • Target Group

    Entrepreneurs, executives, marketing and sales executives, export and country managers of national and international companies, “early exporters” as well as consultants with focus on Central, Southeastern and Eastern Europe. Furthermore, academics and business students with interest in CEE management and business.